How to scale your business with marketing funnels (Startup, Agency, SME, Muse…)

After finding & validating your product-market fit and getting your first customers through hard work, you will probably want to scale your business. By developing tailored marketing funnels for your business, you will create the ideal customer journey to convert and retain as many customers as possible. You’ll automate most of the boring tasks of your business, and scale up by going faster and further.

Today I’m going to share my findings on marketing funnels: how they work and how you can build the ideal marketing funnels for your business. My name is Julian, Co-founder & Head of Growth at The Secret Company. We are a crew of serial entrepreneurs, with a pirate mindset, secret co-founders of 10+ startups.

Introduction to marketing funnels

Marketing funnels represent the paths you want people to take to get to a desired outcome. For example, a conversion marketing funnel is the path potential customers will take from the time they hear about you to the time they are converted into customers.

Marketing funnels help you plan a buyer’s journey through the different stages of the buying cycle. You can therefore plan online marketing actions according to the position of the potential buyer in this cycle. These…