Introducing… PIRATE MARKETING: Why marketing in 2021 has a lot to do with Piracy

I’m not an avid reader, but we all try to read a book or two during summer, don’t we? It was a selection of pirate books and novels for me, from “Treasure Island” to “Pirate Nation”. They inspired me far beyond what I imagined.

I was struck by the similarities between the pirate life and the way we do marketing with our companies at The Secret Company. I truly understood the meaning of Steve Jobs’ quote “It’s more fun to be a pirate than to join the Navy”. Large companies with closed processes…