The best Pirate Marketing Tools to grow your business (Startup, Agency, Muse…)

Julian Ivaldy
22 min readOct 25, 2021

My name is Julian, I’m 21 years old and I’ve been working on marketing & growth for 5 years now. After co-founding a digital side-business studio and an import-export company, I am now Co-founder & Head of Growth at The Secret Company, a startup studio with a pirate mindset, secret co-founder of 10+ startups.

Over the past two years, my role at The Secret Company has been to develop our businesses through growth and marketing actions. I learned many strategies, found many resources, and most importantly used many tools. In less than 20 months, I helped 10 companies to develop their business from 0 to 10 M€ ARR. This allowed me to draw up a list of the best pirate marketing tools that I tested & validated to develop your business (Startup, SME, Muse…). In this article, I want to share all the best tools I’ve discovered over the past 2 years, how to use them, and at what stage.



*Thanks to the 300 visitors/day 🥰 , the list is updated regularly with non-affiliated tools. Do you have a recommendation? Contact me :)

You’re probably familiar with the term “funnel.” Marketing funnels are very useful to help you visualize the path customers take from the discovery of your brand to conversion. They are also used to get your users to perform specific actions. For example, turn your free customers into paying customers, transform your best customers into ambassadors, etc. Building a funnel is a great way to visualize your marketing strategy and be able to improve it. Personally, setting up a funnel is the first thing I do with a company that has validated its product-market fit & found its first customers. It’s essential to start scaling up your business.


There are many tools that allow you to visualize & track your funnels. It goes from the drawing of it to the visualization with data from your different sources shared in real-time. is a tool that allows you to map sales funnels, establish statistics and deliver reliable and easy-to-read data to explain your results. is an intuitive mind mapping tool that provides an infinite canvas for collaboration and project planning. Whether used alone or with a team, Mindmeister is an easy-to-use, beautifully designed platform that boosts creativity and productivity. is a great platform for brainstorming, ideation, organizing team meetings and interactive workshops, mapping, and creating diagrams. The platform contains more than 250 ready-to-use templates.


There are many different types of funnels. An example of a marketing funnel could be someone who travels the buying journey like Blog Post -> Email List -> Conversion or Podcast Ad -> Blog Post- > Conversion. Some platforms offer many features to create a complete funnel (landing page offer, data capture, email / SMS sequences, call scheduling, purchase with upselling, etc.) is a toolkit for customer journey marketing including email, SMS & chat, two-way conversations, powerful automation capabilities, eCommerce reporting, analytics, easy integrations, and setup is a landing page builder tool. It’s not only a landing page builder software but also a lead generation platform that allows users to create whole websites focused on conversions. is one of the best-known names in the field of funnel software. The popularity of this tool is mostly due to its easy to use, drag and drop builder, and the fact that it can be used to build successful funnel pages by people who have little to no coding knowledge.

Lead acquisition is the process of attracting new prospects, potential customers that we will convince to use our offer. It is a process used to move consumers down the marketing funnel, from brand awareness to purchase decisions. Lead acquisition is a fundamental step in the development of a business. There are many acquisition strategies and tools associated with it.


Scraping is the process of collecting pieces of information like leads data & structured web data in an automated way. Some of the main use cases of web scraping include social network user scraping, price monitoring, price intelligence, lead generation, and market research among many others. is the prospecting Zapier. We integrate and facilitate the use of the best growth hack tools on the market. You can have access to Dropcontact, Hunter, and Captain Data… is a quick and easy email address, phone number, and social media link scraper. Search for Emails, Phone Numbers, and Social Links within a URL. is a cloud-based data mining software designed to help businesses automate sales and marketing processes by gathering useful data from Twitter, Facebook, LinkedIn, Instagram, and other online platforms. Phantombuster’s core features include email address extraction, IP address extraction, image extraction, phone number extraction, etc. is a free extension to install which allows you to extract data from any site in a few moments and without technical knowledge. It is then possible to create an API from any web page.

Captain Data is a no-code automation platform that navigates the web to fetch data for you. It’s a great platform for data extraction, enrichment, and automation. You can use pre-made automation with a few clicks, to find companies, enrich leads, and more. You can also create workflows to chain multiple automation together and connect Captain Data to your favorite SaaS tools. is a free disposable email address service launched in 2006. Visitors are automatically assigned a random email address upon visiting the website. Useful if you need to create fake accounts for scraping ;)


Social media automation is the process of optimizing social interactions using automated tools. This can include scheduling social posts in advance, republishing popular articles, or performing automated actions on your behalf (such as fool/unfollow) in order to grow your account. sends your messages automatically on LinkedIn. You can select your prospecting sequence. Automate the contacting of your prospects on LinkedIn. Effectively manage your qualified leads. puts your social media management to the next level — you can schedule your posts to multiple networks at the same time, collaborate in teams, analyze your results, get inspirations and already made post templates, and more. All in one, easy-to-use dashboard! is a tool that can find relevant social media discussions for your business so that you can engage and generate leads for your business. is a tool that allows you to identify influencers/micro-influencers likely to be interesting for your marketing operations by using filters such as hashtags, number of followers, market. The tool then allows you to export these influencers and their contact information. is a social network automation agency, it uses properly developed technology. You have to go through the agency to get access to this technology.


Partnerships and affiliations are very interesting ways to get new customers. You can collaborate with a creator, an influencer, or even a competitor company. The only rule is to make a partnership with an entity that touches your persona in some way, in order to redirect them to your services. identifies and connects you with the right partner for successful marketing operations. help companies grow by connecting them with other brands to create amazing collaborations.


Ads are great for attracting new customers, they will target the people you want and share your ad content with them. The ads I use the most are Facebook ads, Google ads, TikTok ads, Pinterest ads, Snapchat ads, and NextDoor ads. is the most advanced product and Ad search tool on the market. With ads tracked across all networks, you’re sure not to miss any products or ads that might interest you. You can view Facebook, Instagram, Snapchat, and Pinterest ads running in real-time, depending on the type of project & market. helps you track keywords your competitors use that are successfully converting traffic to competing sites. Knowing what your competition ranks for is indispensable when building your strategy for improving your “organic visibility”. is an AI-powered attention prediction platform that helps you identify which elements in your design get noticed. The platform analyses images and video with very high accuracy in a matter of seconds, generating a heatmap so you can ensure the right elements in your creative draw attention. is a creative tool that empowers graphic designers and digital marketers to scale the production of visual ads. It intelligently cascades your designs across 40+ placement sizes to quickly build a matrix of different-sized visual ads. gives you time to work through the insightful recommendations in its Opportunity Engine, optimize your budget, and manage multiple advertising accounts on one screen. is the largest searchable database of TikTok ads in the world. Using our unparalleled array of data, uncovering the ads that you need to see becomes a simple task. is a full collaborative software AI-powered to speed your business growth with FB & G Ads. With this platform you can get more control unifying campaigns from multiple advertising platforms together. is an interesting platform to create your visuals for ads. You can drag and drop and a wide variety of templates, elements, text styles, backgrounds, and animation effects. is a collection of customizable 3D devices and device mockups, very useful if you want to make visual ads with mockups (for mobile applications or platforms).


Events are a very relevant way to attract new people to your prospect list. You can organize webinars, live, physical events and broadcast them to a large number of visitors & curious people who can potentially become your customers. is an all-in-one video communication platform for companies that want to implement a powerful video communication strategy. is a live stream for real-time & recorded videos. What I like about this platform is that you can pre-record lives. Your subscribers / Friends will receive a notification of a live video when it has been pre-recorded. is the easiest way to create professional live streams. It’s a live streaming studio in your browser. Interview guests, brand your broadcast, and much more. Stream directly to Facebook, YouTube, LinkedIn, and other platforms. allows you to join a group to meet people, make friends, find support, grow a business, and explore your interests. allows you to publicly or privately host physical events and organize the sale of tickets to participate directly from the platform.


A lead magnet consists in creating a page where a product offer (Ebook, Guide..) or a service offer (Call, Audit..) is put forward in exchange of coordinates (email, phone..) in order to collect a maximum of potential customer data. Lead magnets are an excellent source of acquisition, once they are created, they will passively generate new qualified leads. It is recommended to develop a personalized email sequence associated with each lead magnet. is a robust and simple one that can be a great help to eCommerce businesses, agencies, startups, and digital marketers. With it, they can equip their marketing campaigns with landing pages that are conversion-focused. allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, contests, forms/surveys, recommendations, polls & chatbots. is the essential tool to create the email sequences associated with your lead magnets and maximize the conversion of your lead magnet campaigns.


SEO is very important, it is one of the safest methods of passive acquisition. It is also a complex method because it is built on the long term and the results are often visible in years. I asked one of the top SEO agencies to reveal their list of daily use tools. allows you to analyze the natural referencing of your site or of a competitor’s site by giving the traffic, the number of backlinks, the audience, etc. The tool is also used to understand a market as a whole thanks to the millions of data collected and analyzed every day. is a simple solution that helps you pitch media enquires from HARO and receive the brand exposure and backlinks your project needs. allows you to monitor your entire brand and all your competitors in Google’s SERPs, on a customized schedule. Nozzle provides super-accurate data, organized into functional dashboards, which includes different metrics like rank, estimated traffic, pixels from top, above the fold %, and CTR. helps you analyze your competitor's website, study what your customers are searching for Keywords Explorer, learn from your industry’s top-performing content, track your ranking progress. helps you to know how your website is doing, how you can improve it, and how you can expand on Google. is a tool for optimizing the content on the Internet, also called the “On-Page” SEO. It is a simple and very ergonomic tool to use, it allows you to analyze search results, optimize your content, to do keyword research.


When you find personal data of potential customers, it’s always better to have as much information about your leads as possible to maximize your chances of converting them. There are many platforms that enrich the data of potential leads automatically, Data enrichment is the process of appending and expanding the first-party database from internal sources with the data collected by third-party sources. is the marketing data platform behind the fastest-growing B2B companies. Apply real-time intelligence across your entire stack to improve acquisition, conversion, and operations. turns any email or domain into a full person or company profile. There are over 2.5 billion profiles with 26 data attributes. helps you get a much better picture of prospects with Lead Enrichment. is a platform that allows you to find leads emails in your CRM. It’s the first all-in-one data cleansing and enrichment tool. measure your leads with multichannel lead synchronization.

We often have multiple acquisition sources, the key to success is to have only one place where we can find all of our prospects. The goal will be to enrich & qualify our leads as best as possible throughout their prospecting cycle to have a better chance of converting them.


There are many platforms to manage your contacts (CRM). They can store your data but also enrich, qualify and track them. This will allow you to adapt your actions & speech according to the information attached to each lead. is very advanced in terms of automation, the CRM integrates features that trigger programmed scenarios according to the interest of users for your business. Sending email templates, automatic alerts for teams, automatic reminders, the CRM solution has a wide range of very practical tools. makes it easy to organize your sales tasks, customer relations, and support, and automate a large number of time-consuming, low-value-added tasks in the sales management process. It offers features such as emailing and automatic notifications for near real-time customer interactions. is a full-stack marketing automation platform for marketing operations teams. It has landing page builder, lead scoring, lead tracking, lead nurturing, email campaign, email campaign automation, a/b testing features... Salesforce, SugarCRM, Zoho CRM and Social integrations like Facebook, Twitter, LinkedIn are also included. is a customer relationship management software. It has a dashboard offering a synthetic view of the Pipeline. This feature is very useful for sales and marketing teams. Like most CRM software, PipeDrive generates dashboards that are very useful for making the right decisions.

Customer activation refers to the act of motivating customers to fully realize the benefits of the product they are testing, hence increasing their overall engagement. The result could be generating a new customer or re-engaging an inactive one. Whatever it is, activation happens when a customer becomes enthusiastic about your product or service through relevant marketing by fully understanding its benefits (the elusive ‘aha!’ moment).


Emails are a great way to turn your leads into customers. is an all-in-one email outreach platform for your growth teams. Find & add prospects seamlessly, automate email outreach, automate workflows with tools you already use and improve your campaigns with detailed reporting.

Emelia has all the advantages of a formidable cold-email tool, at the best price! Easy to use, detailed and precise statistics, exclusive features. Your cold-emailing has never been better! helps you create free email aliases for your domain name Set up email forwarding in seconds and start receiving and sending emails with your domain name. is a professional drag and drop email template editor. You can create beautiful and responsive emails within minutes without any coding skills needed. lets you send mass personalized emails directly from Gmail. Simple, affordable, and privacy-focused, it’s the #1 Google app for email marketing. lets you personalize cold emails, automate follow-ups, and engage with leads across all channels. Lemlist is your sales automation and cold email software in one.

Email List Validation is an email list verification tool that aims to help marketers, small and large companies ensure that they only send emails to real users. is an email marketing automation tool where you can automate all of your email marketing campaigns — recover abandoned carts, win back inactive customers, send thank you emails, welcome new customers & drive repeat purchases on autopilot. is an email marketing tool where you will find all the features you need to build powerful email campaigns. A drag-and-drop email creator, about fifty templates to customize, original contact segmentation, etc. is a hybrid email marketing software for small and medium businesses. By using micro email delivery, you can create powerful email campaigns and drip email marketing campaigns. Moreover, it provides simple SMTP management with Amazon SES, Arctic Mail, Mandrill, etc combines the power of email marketing, marketing automation, and sales automation/CRM. This tool allows you to create powerful, automated, and scalable marketing and sales processes with the goal of happier and more loyal customers.


Giving the possibility to your leads, visitors, interested potential customers, to contact you at any time and have a response from you in a short time is a very popular way to convert a maximum of leads. Real-time chat is therefore developed, both for social networks with chatbot messenger but also very present on websites. bridges the gap between you and your customers through personalized, Omnichannel experiences. You can centralize all your customer conversations in 1 platform. is a solution that allows you to automate the customer relationship on your website. The tool includes a customizable live chat that allows you to send automatic messages to your visitors, based on their behavior, or to engage them in a conversation to transmit information. is a tool that allows you to convert people you exchange with on your social networks into customers via sequence automation (Instagram, Facebook, Sms, Email). The platform is very easy to use and very powerful.


The go-to call is a great way to convert leads interested in your work. It always has a good effect on customers who feel they are being pampered & helped before they even pay. is an automated scheduling tool that allows people to connect and accomplish more. The booking system connects with your Google Calendar in real-time to offer slots where you are available to people who want to contact you. is a cloud-based software designed to help businesses manage bookings and schedule appointments with customers on a centralized platform. Professionals can customize the booking page and enable clients to self-book appointments according to requirements is an SMS Call Loop marketing software that makes it easy to send voice broadcasts and deliver SMS marketing campaigns with just a few clicks.


Social proof is very important to transform customers, leads, into final customers. The idea is to put forward a maximum of testimonials/case studies that reassure the visitor to take action and become a customer. increases conversions with social proof notifications. With Fomo, your visitors see customer interactions in real-time. increases trust and sales with personalized Nudges. You can show your visitors things they don’t usually see — like who else is online, and what they’re buying. These things also add up to make your website feel more human.

Customer retention refers to the ability of a company or product to retain its customers over some specified period. High customer retention means customers of the product or business tend to return to, continue to buy or in some other way not defect to another product or business, or to non-use entirely. Customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship and successful retention efforts take this entire lifecycle into account.


To retain a user as long as possible, it’s all about customer satisfaction and user experience. For this, we have many tools that can trigger actions based on the behavior of your users. is an email & SMS scheduling tool. What is very nice about this tool is that there are many possible integrations and that you can, for example, create personalized contact lists like a list of former customers and these will receive dedicated actions until they become a customer again or their status will change and the actions will change or they will be removed from the lead list. is a privacy-preserving no ML-code platform for mobile apps. In a few clicks, users can start training raw data generated on device using pre-built models, such as fake profile detection and personalization. Genbu’s simplicity allows users to be their own data scientists. is a user onboarding software for building product tours and onboarding checklists, tailored to your app and your users. No coding is needed. helps you build amazing customer relationships with video. You can delight your customers with personalized videos sent at just the right moment in their journey.

There is revenue from the moment the user pays for a product or service. At this point, you need to focus on optimizing the conversion rate of users to leads, then to customers, the revenue generated per customer, and the customer lifecycle. Most companies have multiple sources of revenue, both operational and non-operational. Your goal will be to constantly grow your customers’ average shopping cart but also to remain open to new revenue streams that may be added.


There is always a way to add a revenue line to your business. It’s not always the best decision, it’s often better to focus on one revenue stream and then increase it considerably than to go after several additional revenue streams that will have a little cumulative impact. Being present on product/service marketplace platforms can be interesting for you. It opens your offer to a new audience, makes your company known, and adds an interesting revenue line is a daily deals site that’s specifically for digitally delivered goods and services. Think Groupon but with an online B2B spin. is a service marketplace that allows you to display your service and monetize it. is a marketplace that allows anyone to offer their microservices for all your needs, starting at 5 €. is an API marketplace. You can market and showcase your API on the largest and most loved API marketplace of RapidAPI. It helps you list your API, manage it, and monetize it easily.


It is essential to be able to keep an eye on your revenues, or even to be able to set up an environment for receiving and transmitting payments. is a specialized online payment solution for e-retailers. It supports online sellers in their development and facilitation of their processes, as well as in their customer conversion strategies. is an affordable subscription billing and recurring billing solution for online web applications. ChargeBee is a subscription management and recurring billing solution that is simple, safe, and affordable for businesses. It is designed for businesses of all sizes in all subscription industries gives you easy and powerful subscription analytics for business. It ties your product metrics with revenue metrics and customer behavior. makes implementing in-app subscriptions fast and easy. It wraps the SDKs, provides the backend, verifies the purchases, and keeps them up-to-date so you can get back to building your app.

Referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their family, friends, and contacts to become new customers


The first step of a successful referral campaign is the search for an ambassador. For this, it excites many tools. helps you optimize your newsletters, contests, launches, events, etc. In particular, there is a feature that allows you to create a contest and ambassador page with a score based on the number of shares, etc. is an Instant Affiliate and Referral Program with Stripe. It tracks referrals, discounts, and commissions. It is a simple way for SaaS companies to set up affiliate and referral programs with Stripe.


When you have defined referral/affiliation/sharing campaigns, you should be able to track their performance. It excites many dedicated platforms. is a futuristic conversion tracking and attribution monitoring platform enabling marketers to utilize automation and create data-driven marketing strategies in a seamless manner. is an affiliate & referral tracking software for eCommerce & SaaS

Data-drivenness is about putting in place tools, capabilities, and, most importantly, a culture that acts on data. There are many types of forward-looking analysis, with varying degrees of sophistication. The main idea to understand with Data-drivenness is that we must constantly refer to data to guide our choices.


When you do marketing missions, you tackle particular metrics (number of users, customers, traffic, usage, etc.). These metrics, these KPIs can be tracked via dedicated platforms. It is essential to have visibility on this to be able to react in the right way to the results of your marketing actions. is a web analytics software — traffic and audience statistics for businesses and professionals. is a multi-channel analytics and insights tool that provides in-depth reports on products, sales, customers, subscriptions, and website audience. Putler is a great aggregator as it pulls in data from multiple sources (payment gateways, eCommerce platforms, shopping carts, Google analytics, multiple stores, multiple websites), cleans, removes duplicates, enriches data, and provides accurate reports in a single place. is an advanced platform covering 3 major steps in the product development loop: it helps collect user feedback & feature requests, analyzes them to generate a smart, data-driven roadmap & gives space for interacting with users.

Google is a tool for analyzing the audience of websites. It allows its users to collect thousands of very useful data, related to the visits to their websites. It is necessary to create a Google account and link it to your website to access the Google Analytics analysis. is an URL shortener that embeds retargeting pixels into shortened links. Retarget anyone who clicked on your URLs. is a URL shortener built with powerful tools to help you grow and protect your brand.


Having an overview of the data is very good but it is necessary to keep an eye on the actions and experiences that we put in place. helps small marketing teams ideate, prioritize, and track growth experiments. All from one beautiful tool.

The best marketers are always those who have some knowledge of their products. By knowing your product you can work with your technical/development team and implement very powerful marketing strategies. APIs are a good example of a technical / product concept that has a lot of use in marketing. You can develop your own APIs to spread your technology everywhere, get brand awareness, create a revenue line. You can also use external APIs to realize powerful marketing strategies like customizing your landing page based on the IP of your visitors with the Clear bit API.


APIs are a great opportunity for marketers. Many B2B marketing platforms offer theirs and incredible things can be done by knowing how to manipulate them. Marketplaces have been developed to expose the different APIs present on the market, here is a selection of some of them. is a platform for growth Hacking APIs, Plugins & Scrapers that can be embedded into your existing Growth Channels. is more than a directory and a community, it is programmable. Our “API for APIs” gives you a simple and structured way to access PW’s powerful registry and repository features. Use your preferred language to search and retrieve APIs, mashups, and other data from our catalog. We have examples in PHP, Java, .NET, and JavaScript to get you started. is the world's largest API marketplace with over 10,000 APIs available. Developers can find, connect, and manage all of their API connections through a single platform.


No need to be an expert to manipulate APIs. Many platforms allow you to launch your APIs with a simple interface. is an API platform for building and using APIs. Postman simplifies each step of the API lifecycle and streamlines collaboration so you can create better APIs — faster. is an add-on for google sheet that allows you to combine any data on the planet into Google Sheets. In under a minute.


Some no-code platforms simplify the task by removing any notion of APIs and by proposing you directly launch the actions and using the APIs of the different services in the background. is a product that allows end-users to integrate the web applications they use. is a powerful integration platform that allows you to visualize, design, and automate your work in minutes.

And there you go!

You can also discover the video version where I share my favorite marketing tools for the AARRR Pirate Metrics framework: